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Business & Management
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SEO Mastery: Step-by-Step Website Search Engine Optimization

Set up, optimize and grow your website's Google rankings with hands-on, click-by-click SEO workflows.

SEO Mastery: Step-by-Step Website Search Engine Optimization. For business owners, marketers, freelancers and developers who want to set up SEO for a real website. You will verify Google Search Console and Bing, install GA4, research keywords, fix technical and on-page issues, improve Core Web Vitals, add structured data, run local SEO, build links and optimize for AI search. Every lesson includes tutor notes, a practical lab, worked exercises and a 12-question quiz you must pass at 80%, followed by a pooled final exam and free and paid practice tests.

110h Certificate available
SEOGoogle Search ConsoleGA4Technical SEOLocal SEO

Curriculum

One complete track with its own final exam and certificate.

12 practical modules taking you from a brand-new website to a fully optimized, measured and growing SEO program.

Practical, step-by-step: seo foundations and how search engines work.

  • 1.1 How Google crawls, indexes and ranks pages Lab75 min
  • 1.2 Search intent and the anatomy of a results page Lab75 min
  • 1.3 Setting SEO goals, KPIs and a baseline audit Lab75 min
  • 1.4 White-hat vs black-hat SEO and Google's spam policies Lab75 min
  • 1.5 Building your 90-day SEO roadmap Lab75 min

Careers this prepares you for

  • SEO Specialist
  • Digital Marketing Manager
  • Content Strategist
  • Web Developer

How you study

Every lesson pairs an in-depth video with written notes, key takeaways, a hands-on lab, exercises and a quiz. Work at your own pace, then sit the final examination for your Erudex certificate.