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Business & Management
Intermediate

Principles of Marketing (University)

Upon successful completion, students will be able to analyze market opportunities, formulate strategic marketing plans, and evaluate marketing effectiveness in

Principles of Marketing (University). This course is designed for undergraduate students across all disciplines seeking a foundational understanding of marketing principles and practices. Upon successful completion, students will be able to analyze market opportunities, formulate strategic marketing plans, and evaluate marketing effectiveness in diverse business contexts. This is independent university-level study and is not affiliated with any university. Every lesson includes tutor notes, a video, a practical lab, worked exercises and a 12-question quiz you must pass at 80%, followed by a pooled final exam and free and paid practice tests.

150h Certificate available
Principles of Marketing

Curriculum

One complete track with its own final exam and certificate.

10 modules from foundations to advanced topics, with a pooled final exam.

Introduction to Marketing and the Marketing Process

  • 1.1 Defining Marketing and its Role in Business Lab90 min
  • 1.2 The Marketing Concept and Customer Value Lab90 min
  • 1.3 Strategic Planning and the Marketing Process Lab90 min
  • 1.4 Micro and Macro Marketing Environments Lab90 min
  • 1.5 Ethics and Social Responsibility in Marketing Lab90 min

Careers this prepares you for

    How you study

    Every lesson pairs an in-depth video with written notes, key takeaways, a hands-on lab, exercises and a quiz. Work at your own pace, then sit the final examination for your Erudex certificate.