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Google Ads and Meta Ads Certification Prep

Google Ads and Meta Ads Certification Prep: practical lessons, hands-on labs, quizzes, free and paid practice tests and a final exam.

Professional Google Ads and Meta Ads Certification Prep course covering: Digital advertising foundations and the auction; Google Ads account structure, Search campaigns and keywords; Performance Max, Display, YouTube and Demand Gen; Bidding, budgets, conversion tracking and measurement; Meta Ads Manager, objectives and campaign structure; Meta audiences, creative, placements and the Pixel; Optimisation, testing, reporting and policy; Google Ads Search and Meta Media Buying exam prep. Practical lessons, hands-on labs, exercises, quizzes and a final exam. Prepares you to study for Google Skillshop and Meta Certification; Erudex is independent and not affiliated with the exam provider. Includes lesson videos from professional YouTube instructors, practical exercises and an 80% pass mark on quizzes and the final exam.

32h Certificate available
Certification preparationProfessional

Curriculum

One complete track with its own final exam and certificate.

Professional Google Ads and Meta Ads Certification Prep course covering: Digital advertising foundations and the auction; Google Ads account structure, Search campaigns and keywords; Performance Max, Display, YouTube and Demand Gen; Bidding, budgets, conversion tracking and measurement; Meta Ads Manager, objectives and campaign structure; Meta audiences, creative, placements and the Pixel; Optimisation, testing, reporting and policy; Google Ads Search and Meta Media Buying exam prep. Practical lessons, hands-on labs, exercises, quizzes and a final exam. Prepares you to study for Google Skillshop and Meta Certification; Erudex is independent and not affiliated with the exam provider.

Digital advertising foundations and the auction

  • Digital Advertising Ecosystem: Intent vs. Discovery Paradigms Lab60 min
  • Ad Auction Mechanics: Google Ad Rank vs. Meta Total Value Lab60 min
  • Core Measurement Fundamentals: PPC Metrics and Performance Math Lab60 min
  • Privacy Architecture, Signal Loss, and Tracking Infrastructure Lab60 min

Careers this prepares you for

    How you study

    Every lesson pairs an in-depth video with written notes, key takeaways, a hands-on lab, exercises and a quiz. Work at your own pace, then sit the final examination for your Erudex certificate.