Social Media Marketing
Social Media Marketing: practical lessons, hands-on labs, quizzes, free and paid practice tests and a final exam.
Professional Social Media Marketing course covering: Social media strategy, goals and audience research; Platform guide: Instagram, TikTok, Facebook, LinkedIn, X, YouTube; Content planning, calendars and brand voice; Creating posts, reels, short video and copywriting; Community management and influencer partnerships; Paid social advertising fundamentals; Analytics, KPIs and reporting; Social media campaigns, tools and career paths. Practical lessons, hands-on labs, exercises, quizzes and a final exam. Includes lesson videos from professional YouTube instructors, practical exercises and an 80% pass mark on quizzes and the final exam.
Curriculum
One complete track with its own final exam and certificate.
Professional Social Media Marketing course covering: Social media strategy, goals and audience research; Platform guide: Instagram, TikTok, Facebook, LinkedIn, X, YouTube; Content planning, calendars and brand voice; Creating posts, reels, short video and copywriting; Community management and influencer partnerships; Paid social advertising fundamentals; Analytics, KPIs and reporting; Social media campaigns, tools and career paths. Practical lessons, hands-on labs, exercises, quizzes and a final exam.
Social media strategy, goals and audience research
- Foundations of Social Media Strategy and Business Alignment Lab60 min
- Goal Setting Frameworks and Metric Hierarchy Lab60 min
- Audience Persona Development and Market Segmentation Lab60 min
- Social Media Audit and Competitive Intelligence Lab60 min